Facebook has initiated a drive for suicide prevention as World Suicide Prevention day nears, the company declared on Thursday.

The social media app will use suicide prevention tools and algorithms to expand awareness in its month-wide campaign.

Antigone Davis, Head of Global Safety, declared in a statement “Throughout September, we’ll link people with information concerning support groups and suicide prevention tools through ads in News Feed.”

He added, “We are also beginning a new segment of our Safety Center with further resources regarding suicide prevention and online well being. People can locate tools to solve conflict online, help a friend who is expressing suicidal thoughts or get resources if they’re going through a difficult time.”

The recent rise of the ‘Blue Whale’ game has sounded alarms across the globe. These games use manipulation techniques to stimulate suicidal behavior, especially among teenagers. Facebook has determined to play its part in ending such trends.

“For those who reach out to us, we give the proposed text to make it easier for people to begin a conversation with their friend in need and also provide information and resources for how to best manage the situation. We provide the friend who has revealed suicidal thoughts information about local help lines, along with other tips and resources,” the company added in a press release.

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